Always feels good.
Always feels good.
Did you know one of the biggest changes in the music industry over the years has been the record company’s interest in taking over more areas of revenue for an artist? It’s a wonder it even took as long as it did considering how money hungry the execs tend to be!
Back in the old days, and by the old days, we’re talking like 10-15 years ago recording companies were only interested in the creation, manufacturing and promotion/distribution of an artists record. All of their merchandising, tours, outside appearances and management teams etc were all outside of the label.
When the record industry started plummeting with the economy, labels were struggling to find new revenue streams until the idea of a 360 deal came about. To sum it up briefly- the record label signs on an artist not only to handle the creation/promo/distribution of their album just like before but to also manage every other element of their career as well. Everything moves in-house. Several famous artists have taken advantage of these deals, like Madonna for one. There are many pro’s and con’s to these arrangements. Both superstars and starving artists will find more advantages than not, but those in the midlevel range will probably want room to grow and move beyond the limitations these deals definitely create. Money’s money though right?
To be a legitimate “superstar” in the eyes of the big timers, you have to have sold at least 750,000 records or more. After 400,000 sold, you’re ‘midlevel’. Artists are put into categories as to assist the labels in assigning funds (recording costs and any advance payable to the artist) throughout their contract. For example, a ‘superstar’ artist that belongs to a major label might see a $1,000,000 fund whereas a new artist signing on will see $100-200k.
If you are an artist- be it musician, actor, writer… YOU are your brand. How do you identify among hundreds of thousands of people? Where can you be found, and what will I see when I find you?
Will I want to hire you?
Tell me who you are.
If you are a brand, and you’re feeling less than effective or present- talk to me. Offering a special deal on spicing up your presence on the web. SkyMillMusic@Gmail.com - please only write if you’re serious (and by serious, I mean ready to commit to some extremely effective service at a competitive rate!).